# 9.2. Delete an Item
You can **completely delete** an item by clicking on the red 'x' icon. By doing so, you will receive an automated message from Pure, which you can either confirm or cancel, with the message: *'Are you sure you want to delete this content? The content will be deleted immediately, and this action cannot be undone´.*
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Be careful deleting a record in Pure. It is **not possible to restore** the deleted record.